Category Archives: Design Tips

Using Art to Create Emotion

AFTER- Energizing workspace. 30″x60″ “Winter Storm” Metal Print

We underestimate the impact that our surroundings have on us.  The clutter, emptiness and everything in-between, all change how we move and respond in our space.  Have you ever noticed how your body responds to visual stimulation? We feel happier when we see a reminder of pleasant memories, relaxed when we see landscapes, or pain when we see images of suffering.  Art connects you to the experience you wish to create in the space.

Take the time to think about how you want to feel in the room.  Do you want an oasis for your master suite because it is the only space that is yours?

AFTER- Your own oasis.  33″x33″ “Lovely Petals”

 

Is your work space uninspiring and you never seem to want to be in it?

AFTER- Inspiring and inviting workstation.  33″x50″ “Sunstreaks” Modern Wood Print

 

Do you spend hours on end in the kitchen and need a rich view of the outdoors to keep you from going stir-crazy?

AFTER- Transporting scenic for daydreaming. 30″x60″ “Lasting Layers” Metal Print

 

Are your patients cringing by the time they see you because they have been staring at stressful medical posters?

BEFORE- Treatment room overload!

Studies show local scenic photography calms patients and reduces the need for medication.

AFTER- Relaxing escape. 30″x90″ “Purple Mountain Majesty” on Canvas

What do you want to feel?  Create your own reality, with art!

 

Art as Your Design Inspiration

55″x55″ “Maui Shorebreak” Acrylic Print

Sometimes a room is just uninspiring and we don’t know how to break free from the “blah”.  Other times we just want a change but don’t want to buy a whole new room.  Art can be the inspiration you need!

“Liquid Crystal” on Acrylic 50″x33″

Take a room with a neutral color palette, add a piece of art, and pull colors and textures from the art into the space with small textiles like pillows and throw blankets, or decor items like candle holders, vases or trays.

27″x40″ “Blue Sky Palms” Wrap Canvas

You can also create a color palette from a few colors, and then later, mix it up by swapping out the accent colors with a new combination taken from your art. By pulling the art into the room with color, you create a rich, 3-dimensional experience.

Art as the Finishing Touch in Your Space

30″x60″ “Champagne Curl” Metallic Acrylic

Most of us don’t have the luxury of creating a room all at once.  We often piece it together, incorporating heirloom pieces, unexpected treasures, and functional purchases.  How do you make all of these pieces feel like they belong?  Art.

36″x72″ “Aftermath” over a sectional sofa.

Wall art has the unique ability to tie a room together, incorporating all the little elements and making the room look cohesive and intentional. Our in-house designer can help you find a piece of art that hits all the checkpoints.  Contact us today for your complementary consultation and get ready for the transformation!

Focal Point- Transform your space

We often underestimate the importance of a focal point in a space. I like to say it is similar to the flow of a conversation.  When you enter a room something needs to “speak” to you first.  It should be the boldest, the loudest and set the tone for all that follows.  If you don’t have this piece, what occurs is a visual “shouting match” between everything else vying for your attention.  What do I look at first- the plant, the table, the chair, the pattern of the carpet? It all competes unless you have one unifying piece that ties it all together.  It’s the “alpha dog” of the room. The “inspiration piece”.  It’s a “go bold or go home” moment.  I have never found that multiple small art pieces will do the job the way one big piece does.  

 

Investing in one big bold piece of art ties together the myriad of “stories” that are occurring visually in a space, connecting the color palette, subtle textures, patterns and lines, fills the empty spaces with it’s presence, and creates the energy level for the room.  Wow! Did you know you could get all that from one design choice?

Our consultants at Latitudes Fine Art are here to help you connect the dots and find the perfect art for your space.  Contact us today and find your focal point.

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“Blazing Sky” is used as a focal point to tie together the horizontal lines in the front desk of this commercial space, the bold red chairs and rich dusty-blue paint.  The colors are continued with “Liquid Crystal” in a more fluid style, creating an inviting and relaxing waiting room.  The 40”x60” of “Two Trees Sunburst” peeks out through the glass window, letting the guest know there is more to discover.

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When finally reaching “Two Trees Sunburst” it leads to more drama and interest around each corner.  The art fills what would be a maze of sterile office walls, giving a presence to the empty spaces, and a way to navigate unfamiliar territory.  For those that work here, the landscapes from Latitudes Fine Art, provides virtual windows, keeping employees energized and centered.

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This dining room is filled by the soaring “Pelicans in Flight” for a private collector of Latitudes Artwork.  He is called to the ocean and seeks pieces that fill the walls with water, movement and marine life.  

unknown This commercial multi-purpose space needed artwork to represent our community and fill the massive amount of empty space.  “Inspiration Point” and “Anacapa Sunrise” provide a soothing backdrop for any activity.  The paint color changes were suggested to enhance the art and the energy of the room.

Art can truly be the key that ties an entire room together!  Find out how we can help you find yours.

Artwork Lighting

We often get asked how to properly light our artwork.  When artwork is lit well, it becomes the focal point of the room and can look lit from within. There are many ways to light art, this is the method we prefer.

Distance from art:

Based on your ceiling height and artwork hanging height, angle the light down at a 30° angle to reduce glare.

Spread of light:

Cross directional lights mean wider spread of light, less hot spots, more even coverage. Once you have determined the distance from the art to install your lights, you need to determine how many lights are needed.  Our rule of thumb is pieces 40″ and less in width require only one light, 60″ wide requires two lights, and 80″ wide requires three, 100″ requires 4 lights.  This is a good starting point, adjust for your specific location and lighting type.

Light bulb types:

Generally, LED bulbs are preferred for artwork because they provide little to no heat or UV damage to the art.  Look for a color range of 3000-4200 K (Kelvin) often called “Bright White” (3000) and “Cool White” (4100) to provide the most accurate color.

Lighting types:

We utilize track lighting in the gallery because we have many pieces on our walls, change our displays frequently and they allow the greatest range of motion.  In residential settings, recessed can lights are more popular.  Look for a style with an adjustable eyeball that can angle down to meet your need of 30°, like these or these.  If overhead lighting isn’t an option due to installation or ceiling height issues, try art lights like these from Modulightor or Academy Light.

Enjoy your new, fabulously lit art!

 

Surround Yourself With Things That You Love

In the design world, often bigger is better.  Personally, I have always had a house that was full and my passion was organizing everything so that it stayed in it’s place.  So when the KonMari method kept popping up in conversation and online, I shuddered.  For some of us, minimalism is uncomfortable.  But after reading the book, “The Life Changing Magic of Tidying Up”, and implementing her practice, I am indeed a convert.  It isn’t about minimalism after all.

27″x40″ “Blue Sky Palms” Wrapped Canvas Print

 

Marie Kondo believes that if we simply sort through our belongings and only hold on to items that “spark joy”, that we will be transformed,  inside and out.  She says there is no better feeling than “surrounding yourself only with things that you love.”  The mental and physical clutter fall away, and you are left more aware of your truth- who you are and what fills you with joy.

33″x50″ “Morning Light” Modern Wood Print

 

 

 

 

 

 

 

As the summer season comes to an end and we begin to prepare our homes for the cooler indoor months, consider this: when you look around at the spaces you live in, does your artwork spark the joy in you?  If not, it’s time to find art that does.

Latitudes Fine Art can create any of our images in any size and finish.  It’s time to surround yourself with things that you love.

Transform Your Space With Art- Seaside Photography

30″x60″ “Seaside Sunset” Wrapped Canvas, in a living room.

Seaside photography can quickly transform your space into a peaceful escape, no matter how far from the shore you are!

“Good Life” by Stephanie Hogue

Beaches, marine life, and wave photography are some of our very favorite subjects and we have many to choose from to suit any taste.

40″x60″ “Strie Seas” Wrapped Canvas, over a King size bed.

“Delicate Grasses” by Stephanie Hogue

Ranging from abstract waves, to shores that feel like you could stick your toes in the sand, to palm trees swaying in the sunset skies, we have what you need to make your getaway a reality.  Call us today and your personal art consultant will help you find the perfect piece.  805-642-5257

“Golden Hour” by Steve Munch

Latitudes Fine Art Gallery in Ventura, California, is the perfect place to find breathtaking art for your walls. Specializing in photographs of Ventura County, Southern California and Hawaii, the gallery goes above and beyond to make it easy to find and fit the perfect piece of art on your wall. All of the photographs can be printed on any media, including wood, canvas, metal and traditional fine art paper ready to be framed. With custom renderings of your wall, our team takes the guesswork out of choosing a perfect fit! Browse our website to find some of your favorite images, then call us or email today to get started. 805-642-5257

33″x50″ “Delicate Dunes” Modern Wood Print, over a Queen size bed.

Art Gallery Question Of The Week – Printing On Wood

40″x60″ “Foamy Flute” Artisan Wood with Horizontal Slats

As art consultants, we are often asked what is possible in our gallery. Each week we will highlight a FAQ on our blog to help you get the most out of your art shopping experience.

Q: How do you get the images on wood?

A: We have a local wood artist carve and shape the foundation. The edges and surface are prepped and the image is printed with a specially formulated ink, directly onto the finished wood foundation.  Yes, it is a big printer!

30″x72″ “La Playa Pier” Artisan Wood with Vertical Slats

Latitudes owner and artist Stephanie Hogue hard at work preparing a wood foundation for a custom order.

40″x60″ “Pastel Dunes” Artisan Wood with Horizontal Slats

40″x40″ “Morning Light” Artisan Wood, Solid

Introducing Metal!

The Latitudes family is thrilled to announce the introduction of our newest medium, metal. It is visually comparable to acrylic, is long lasting under various conditions, durable, and looks great with water and wave shots.

Koloa Landing, a beautiful resort and spa located in Poipu, Kauai chose to enhance the walls of their high end resort with local photographic art from Steve and Stephanie. Steve Munch and Stephanie Hogue, owners of Latitudes Fine Art Gallery, have a secondary gallery located in the Kukui’ula Village.

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www-keaniandrade-com-4Let our images take you on a journey throughout time and space. Across the ocean and back.

https://koloalandingresort.com/

Transform your space with Art – Wave Photography

At Latitudes, we believe in surrounding yourself in inspiration and the things you love!

Transform the spaces you spend the most time in with beautiful photography that moves you and makes you happy. If you love the ocean, you will love our breathtaking wave images. We have everything from moody and dramatic to refreshing and energetic. Pick your favorite and we will guide you through the options to create the perfect artwork for your space.

40″x60″ “Golden Hour” in Metallic Acrylic

 

50″x50″ “Maui Shorebreak” in Metallic Acrylic

Call us today and your personal art consultant will help you find the perfect piece.  805-642-5257

33″x50″ “Na ‘Pali Fan” on Metal

25″x50″ “Liquid Crystal” on Metallic Acrylic with Corner Mounts

Latitudes Fine Art Gallery in Ventura, California is the perfect place to find breathtaking art for your walls. Specializing in photographs of Ventura County, Southern California and Hawaii, the gallery goes above and beyond to make it easy to find and fit the perfect piece of art on your wall. All of the photographs can be printed on any media, including wood, canvas, metal and traditional fine art paper ready to be framed. With custom renderings of your wall, our team takes the guesswork out of choosing a perfect fit! Browse our website to find some of your favorite images, then call us or email today to get started. 805-642-5257