Tag Archives: hoguephoto

Art as Your Design Inspiration

55″x55″ “Maui Shorebreak” Acrylic Print

Sometimes a room is just uninspiring and we don’t know how to break free from the “blah”.  Other times we just want a change but don’t want to buy a whole new room.  Art can be the inspiration you need!

“Liquid Crystal” on Acrylic 50″x33″

Take a room with a neutral color palette, add a piece of art, and pull colors and textures from the art into the space with small textiles like pillows and throw blankets, or decor items like candle holders, vases or trays.

27″x40″ “Blue Sky Palms” Wrap Canvas

You can also create a color palette from a few colors, and then later, mix it up by swapping out the accent colors with a new combination taken from your art. By pulling the art into the room with color, you create a rich, 3-dimensional experience.

Art as the Finishing Touch in Your Space

30″x60″ “Champagne Curl” Metallic Acrylic

Most of us don’t have the luxury of creating a room all at once.  We often piece it together, incorporating heirloom pieces, unexpected treasures, and functional purchases.  How do you make all of these pieces feel like they belong?  Art.

36″x72″ “Aftermath” over a sectional sofa.

Wall art has the unique ability to tie a room together, incorporating all the little elements and making the room look cohesive and intentional. Our in-house designer can help you find a piece of art that hits all the checkpoints.  Contact us today for your complementary consultation and get ready for the transformation!

Focal Point- Transform your space

We often underestimate the importance of a focal point in a space. I like to say it is similar to the flow of a conversation.  When you enter a room something needs to “speak” to you first.  It should be the boldest, the loudest and set the tone for all that follows.  If you don’t have this piece, what occurs is a visual “shouting match” between everything else vying for your attention.  What do I look at first- the plant, the table, the chair, the pattern of the carpet? It all competes unless you have one unifying piece that ties it all together.  It’s the “alpha dog” of the room. The “inspiration piece”.  It’s a “go bold or go home” moment.  I have never found that multiple small art pieces will do the job the way one big piece does.  

 

Investing in one big bold piece of art ties together the myriad of “stories” that are occurring visually in a space, connecting the color palette, subtle textures, patterns and lines, fills the empty spaces with it’s presence, and creates the energy level for the room.  Wow! Did you know you could get all that from one design choice?

Our consultants at Latitudes Fine Art are here to help you connect the dots and find the perfect art for your space.  Contact us today and find your focal point.

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“Blazing Sky” is used as a focal point to tie together the horizontal lines in the front desk of this commercial space, the bold red chairs and rich dusty-blue paint.  The colors are continued with “Liquid Crystal” in a more fluid style, creating an inviting and relaxing waiting room.  The 40”x60” of “Two Trees Sunburst” peeks out through the glass window, letting the guest know there is more to discover.

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When finally reaching “Two Trees Sunburst” it leads to more drama and interest around each corner.  The art fills what would be a maze of sterile office walls, giving a presence to the empty spaces, and a way to navigate unfamiliar territory.  For those that work here, the landscapes from Latitudes Fine Art, provides virtual windows, keeping employees energized and centered.

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This dining room is filled by the soaring “Pelicans in Flight” for a private collector of Latitudes Artwork.  He is called to the ocean and seeks pieces that fill the walls with water, movement and marine life.  

unknown This commercial multi-purpose space needed artwork to represent our community and fill the massive amount of empty space.  “Inspiration Point” and “Anacapa Sunrise” provide a soothing backdrop for any activity.  The paint color changes were suggested to enhance the art and the energy of the room.

Art can truly be the key that ties an entire room together!  Find out how we can help you find yours.

Breathtaking Moments in the Camargue

“Moments that take your breath away”… As a photographer, this is what I live for. I recently was so fortunate to get to travel to the south of France and join a small group of photographers on a weekend filled with awe inspiring and breathtaking beauty.
I was immediately enamored with their powerful beauty and playful curiosity. This ancient breed of horses are semi wild but cared for by the guardians (cowboys) who dedicate their lives to these amazing creatures. It was so special to observe the relationships between the horses and also the bonds with the guardians.

After galloping through the water they would take breaks by playfully rolling in the sand, or soaking up the sunshine as the salt water dried on their glistening coats. Other more curious horses would come up close, nudging for a scratch or give us a little nibble. They are known for their intelligence, agility and stamina.

There were lots of foals… ready and eager to get in on the fun. The babies are born a darker color and lighten as they get older.

Being marshland, it was best to dress for deep water so we could get in close. One misstep and that would be the end of my camera gear.

       

This guy had a sense of humor and enjoyed sneaking up and tugging on my scarf when I wasn’t watching!

Images are available now in the Ventura, California, gallery and on the website.

Join us for an opening reception for this new collection:

July 21, 2018
6-8pm
Light Refreshments
Latitudes Fine Art Gallery
401 E. Main St.
Ventura, CA 93001
805-642-5257

 

Artwork Lighting

We often get asked how to properly light our artwork.  When artwork is lit well, it becomes the focal point of the room and can look lit from within. There are many ways to light art, this is the method we prefer.

Distance from art:

Based on your ceiling height and artwork hanging height, angle the light down at a 30° angle to reduce glare.

Spread of light:

Cross directional lights mean wider spread of light, less hot spots, more even coverage. Once you have determined the distance from the art to install your lights, you need to determine how many lights are needed.  Our rule of thumb is pieces 40″ and less in width require only one light, 60″ wide requires two lights, and 80″ wide requires three, 100″ requires 4 lights.  This is a good starting point, adjust for your specific location and lighting type.

Light bulb types:

Generally, LED bulbs are preferred for artwork because they provide little to no heat or UV damage to the art.  Look for a color range of 3000-4200 K (Kelvin) often called “Bright White” (3000) and “Cool White” (4100) to provide the most accurate color.

Lighting types:

We utilize track lighting in the gallery because we have many pieces on our walls, change our displays frequently and they allow the greatest range of motion.  In residential settings, recessed can lights are more popular.  Look for a style with an adjustable eyeball that can angle down to meet your need of 30°, like these or these.  If overhead lighting isn’t an option due to installation or ceiling height issues, try art lights like these from Modulightor or Academy Light.

Enjoy your new, fabulously lit art!

 

Employee & Corporate Gifts

Employee & Corporate Gifts

Let your employees know just how much you appreciate them with a gift of art.  We have many small items you can mix and match to create a custom package for every member of your team.  Some popular company gifts include our Coffee Table Book, and the Book Bag Bundle (Ventura Gallery exclusive), 10″x10″ Modern Wood Prints, Gift Certificates and our NEW Latitudes Calendars, available in desktop and traditional wall mount styles.  Give a gift that lasts all year and makes your team even stronger.

 

Need more ideas? Check out our Stocking Stuffers post and our master Gift Guide.

Holiday Gift Guide

Holiday Gift Guide  Give a gift that will wow this year, and find something for everyone on your list! Our images are available in any size and finish, with many available in stock and ready to grab & go.

Few things can transform a space, as simply and quickly as art.  It has the power to change the entire feel of any room, and since many of our days are spent indoors, it is the perfect way to change your world.  Surround yourself with things that you love.

Art gifts for Her
Art gifts for Him
Art gifts- Photographer Picks
Art gifts- Designer & Consultant Picks
Art gifts- $100-$500
Art gifts- Customer Favorites
Art gifts- Stocking Stuffers, Certificates and Gifts Under $150
Art gifts- Employee & Corporate Gifts

 

To receive your artwork by December 24th, be sure to place your order by December 12th.

Need more help finding the perfect works for your loved ones? Please contact our consultants today, and let us help you “find yours”.

Art Gifts- Designer & Consultant Picks

Art gifts- Designer & Consultant Picks

Stephanie and Steve are constantly taking new photos so each year we like to ask our designer and consultants what pieces stand out for them in 2017. Here’s what they had to say!

Our designer’s favorite: “Rainbow Eucalyptus” on metal in 25″x50″. “I love pieces that you can get lost in.  There is so much to discover and it’s new every time I look at it.”- Tasha

Our Consultant, Kelsea’s pick, “Fire & Ice” on Metal. “I love how the glowing lava pierces through the image and the vibrant contrast it creates with the water and rocks. Definitely a powerful statement piece!”

Our Consultant, Brianna’s pick, “Happy Honu” on Metal. “I love how this piece attracts guests of all ages! It’s like watching a high def television on pause.”

Our Consultant, Alex’s pick, “Orca at Arch Rock” on acrylic. “I love seeing my favorite creature through Steve’s eyes and the acrylic really makes it come to life!”

Art Gifts- Photographer Picks

Art gifts- Photographer Picks

Our photographers, Steve and Stephanie, have the unique combination of image and experience. Here are two images they treasure:

Steve’s Pick: 40″x60″ “Surreal Spinners” on Metal.

“Being on the NaPali coast is special enough on it’s own, but then to be surrounded by a curious pod of spinner dolphins, was an experience I will never forget.”- Steve Munch

Stephanie’s Pick: 36″x72″ “Seaside Sunset” on Canvas.

“I love my doodle Cali to the beach and this is one of our favorite spots. This image just feels so peaceful and reminds me of those little moments.” – Stephanie Hogue

Art Gifts for Her

Art gifts for Her

“Silky Rocks” by Stephanie Hogue

Give her an art gift that will satisfy all her cravings.  Images with many things to discover and a calming scene will hit the mark.  These images are our most popular selections “for her” in the gallery:

“Dahlia” by Stephanie Hogue

“Mustard Flowers” by Stephanie Hogue

“Seaside Sunset” by Stephanie Hogue

“Destination” by Stephanie Hogue

 

“Purple Fields” by Stephanie Hogue

“Golden Pathway” by Stephanie Hogue

“Sunset Sail” by Stephanie Hogue

“Waimea Pier” by Steve Munch

“Spring Blossoms” by Stephanie Hogue