In the last few weeks, our community has been rocked with a devastating fire and heartbreaking mudslide. This place that we call home looks very different, and it feels very different.
We have a unique niche- part art, and part heart. When our Latitudes Family stops by now, we ask for their status update and hold our breath. More often than not, our exhale is with relief that their homes were spared… but sometimes it is a sigh of sorrow. We love our community and hate to see it suffering.
One thing we weren’t expecting, was to hear from our Latitudes Family who lost their homes, so quickly after the fire. It seemed strange to us that replacing lost artwork was so high on anyone’s list. But we came to discover something we never really knew before- artwork has a power that we just don’t realize. When you are uprooted unexpectedly, and staring at blank walls in a new place with nothing that feels like home, familiar artwork can be the anchor that you need to begin to recover again. Looking around a room and seeing your favorite little turtle or landscape of your town, or the pier that you and your partner picked out years ago, can give you hope for tomorrow. We didn’t know how much our artwork impacted people on such a subconscious level until now, and we are truly humbled by it. Objects carry with them energy and stories. To hear that “she just wants her Two Trees back on the wall”, breaks our hearts and opens us up deeper and in new ways, every time. It makes us understand ourselves and others better, it makes us better artists, and, better humans.
This Saturday is our first Arts & Eats since the Thomas Fire. We are dedicating the event to our community. We will be highlighting images of our hillsides and towns impacted by fire to remind us all that we are stronger together and that we will rebuild, recover, and grow. That there is hope for tomorrow.
During the event we will be announcing the donation amount raised from our 2018 Ventura Calendar for the Thomas Fire Fund, and to keep the love flowing, we will be donating all poster sales during the event to the Thomas Fire Fund. Thank you for being the change and making a difference!
This disaster has changed the landscape of our land, lives and hearts. We will never forget, but we will rise again, together, stronger than ever. Thank you for being a part of our Latitudes Family.
We often get asked how to properly light our artwork. When artwork is lit well, it becomes the focal point of the room and can look lit from within. There are many ways to light art, this is the method we prefer.
Distance from art:
Based on your ceiling height and artwork hanging height, angle the light down at a 30° angle to reduce glare.
Spread of light:
Cross directional lights mean wider spread of light, less hot spots, more even coverage. Once you have determined the distance from the art to install your lights, you need to determine how many lights are needed. Our rule of thumb is pieces 40″ and less in width require only one light, 60″ wide requires two lights, and 80″ wide requires three, 100″ requires 4 lights. This is a good starting point, adjust for your specific location and lighting type.
Light bulb types:
Generally, LED bulbs are preferred for artwork because they provide little to no heat or UV damage to the art. Look for a color range of 3000-4200 K (Kelvin) often called “Bright White” (3000) and “Cool White” (4100) to provide the most accurate color.
We utilize track lighting in the gallery because we have many pieces on our walls, change our displays frequently and they allow the greatest range of motion. In residential settings, recessed can lights are more popular. Look for a style with an adjustable eyeball that can angle down to meet your need of 30°, like these or these. If overhead lighting isn’t an option due to installation or ceiling height issues, try art lights like these from Modulightor or Academy Light.
Let your employees know just how much you appreciate them with a gift of art. We have many small items you can mix and match to create a custom package for every member of your team. Some popular company gifts include our Coffee Table Book, and the Book Bag Bundle (Ventura Gallery exclusive), 10″x10″ Modern Wood Prints, Gift Certificates and our NEW Latitudes Calendars, available in desktop and traditional wall mount styles. Give a gift that lasts all year and makes your team even stronger.
Holiday Gift Guide Give a gift that will wow this year, and find something for everyone on your list! Our images are available in any size and finish, with many available in stock and ready to grab & go.
Few things can transform a space, as simply and quickly as art. It has the power to change the entire feel of any room, and since many of our days are spent indoors, it is the perfect way to change your world. Surround yourself with things that you love.
Stephanie and Steve are constantly taking new photos so each year we like to ask our designer and consultants what pieces stand out for them in 2017. Here’s what they had to say!
Our designer’s favorite: “Rainbow Eucalyptus” on metal in 25″x50″. “I love pieces that you can get lost in. There is so much to discover and it’s new every time I look at it.”- Tasha
Our Consultant, Kelsea’s pick, “Fire & Ice” on Metal. “I love how the glowing lava pierces through the image and the vibrant contrast it creates with the water and rocks. Definitely a powerful statement piece!”
Our Consultant, Brianna’s pick, “Happy Honu” on Metal. “I love how this piece attracts guests of all ages! It’s like watching a high def television on pause.”
Our Consultant, Alex’s pick, “Orca at Arch Rock” on acrylic. “I love seeing my favorite creature through Steve’s eyes and the acrylic really makes it come to life!”
Give her an art gift that will satisfy all her cravings. Images with many things to discover and a calming scene will hit the mark. These images are our most popular selections “for her” in the gallery:
Sometimes we need to take all the guesswork out of gift giving. Our customer favorites are an easy way to give a gift that will please. Out of every image and every size and material, these are the combinations that always come out on the top with our customers.
Matted Prints available in sizes 5″x7″, 8″x10″ and 13″x19″
We have a variety of gift options in the $100 to $500 for that special loved one. Go ahead and take the plunge on the item they’ve been eyeing. We can print any of our images in any size on any material! If you let us know your budget, we can help you find the perfect fit!
10″x10″ Modern Wood Prints
Artisan Wood Prints shown in sizes 12″x18″, 12″x36″ and 20″x30″